Your landing page is your digital storefront—the place where potential clients decide whether to book a discovery call or move on.
A high-converting landing page isn’t just about looking good—it’s about strategic messaging, clear calls to action (CTAs), and positioning yourself as the must-hire VA.
Ready to turn visitors into booked calls? Here’s your step-by-step guide to crafting a landing page that sells.
Your landing page has one job: get potential clients to book a call with you.
Every section should guide them toward that one action. Clarity, simplicity, and strategy are key.
🛠 Step 1: Nail Your Headline & Hook
Your headline is the first thing visitors see—so it needs to:
✔️ Grab their attention
✔️ Communicate what you do
✔️ Speak to their biggest pain point
💡 Examples of Powerful VA Landing Page Headlines:
-“Streamline Your Business with a Dedicated Virtual Assistant”
- “Reclaim Your Time—Let Me Handle the Admin Work!”
- “Overwhelmed with Emails & Social Media? I’ve Got You Covered!”
📌 Pro Tip: Avoid generic phrases like “Virtual Assistant Services”—make it about your client’s needs.
🛠 Step 2: Add an Engaging Subheadline
Your subheadline should reinforce your headline and highlight the benefits of working with you.
💡 Examples:
✔️ “I help small business owners get back 10+ hours a week by handling admin, email management & social media.”
✔️ “Let’s simplify your workload so you can focus on growing your business stress-free.”
📌 Pro Tip: Focus on outcomes, not just tasks. Clients don’t just want a VA—they want more time, less stress, and better results.
🛠 Step 3: Place a CTA Button Above the Fold
💡 Your CTA button should be:
✅ Clear & action-driven (e.g., “Book Your Free Discovery Call”)
✅ Contrasting in color so it stands out
✅ Repeated throughout the page (above the fold, mid-page, and end)
CTA Button Examples:
✔️ “Schedule Your Free Discovery Call”
✔️ “Book a Call & Let’s Get Started”
✔️ “Let’s Chat—Claim Your Free Consultation”
📌 Pro Tip: Avoid weak CTAs like “Learn More”—make it clear that a call is the next step.
🛠 Step 4: Highlight Your Services & Benefits
Your potential clients need to know:
✔️ What you do (your services)
✔️ Why it benefits them (how you solve their problems)
💡 Structure This Section Like This:
- Header: “How I Can Help Your Business Thrive”
- List Your Core Services: (3–5 max)
- Highlight Benefits: How these services help them
💡 Example:
- Email Management → Never miss an important message—I’ll organize, prioritize & respond to emails for you.
- Social Media Scheduling → Stay visible & consistent without the stress of posting daily.
- Admin Support → Less busywork, more focus on growing your business.
📌 Pro Tip: Clients care about results, not just services. Focus on what they gain.
🛠 Step 5: Use Social Proof (Testimonials & Results)
- Why? People trust other people’s experiences.
- What to include? Client testimonials, before-and-after case studies, or success stories.
💡 What if you don’t have testimonials yet?
✔️ Highlight your relevant experience (e.g., past jobs, training, certifications).
✔️ Offer a limited-time discounted service in exchange for testimonials.
📌 Pro Tip: Place testimonials near your CTAs to reinforce trust before they book a call.
🛠 Step 6: Add a Personal Touch with an About Me Section
Potential clients want to connect with a real person, not just a service.
💡 How to structure this section:
✔️ Introduce yourself – “Hi, I’m [Your Name], a Virtual Assistant helping busy mompreneurs reclaim their time.”
✔️ Highlight your expertise – “With experience in [your skills], I help my clients focus on what they do best.”
✔️ Add a photo – People trust faces more than logos.
📌 Pro Tip: Keep it short & client-focused. Your About Me should show why they should trust you.
🛠 Step 7: Explain the Process (Make It Easy to Work With You)
Clients don’t want complicated steps. Show them how easy it is to start.
💡 Example 3-Step Process:
✔️ Step 1: Book a Free Call → Schedule a time that works for you.
✔️ Step 2: Tell Me About Your Business → We’ll discuss your goals & how I can help.
✔️ Step 3: Get Started → I’ll send a proposal & we kick off our partnership.
📌 Pro Tip: A clear, easy process = more bookings.
🛠 Step 8: Close with a Strong CTA & Urgency
Your final CTA should:
✔️ Reinforce the value of booking a call
✔️ Create urgency to act now
💡 Examples:
✔️ “Don’t wait—limited spots available. Book your free discovery call today!”
✔️ “Let’s simplify your business together. Click below to schedule your free call!”
📌 Pro Tip: If a visitor scrolls to the bottom, they’re interested—so make your final CTA strong & direct.
🛠 Step 9: Best Practices for a High-Converting Landing Page
✔️ Mobile-Optimized: Many clients view your site on their phone—make sure it looks great on mobile.
✔️ Consistent Branding: Use cohesive colors, fonts, and images that match your brand.
✔️ Short & Scannable Content: Break up text with headings, bullet points, and white space.
✔️ Use Multiple CTA Buttons: Place them:
✅ Above the fold
✅ After the services section
✅ After testimonials
✅ At the bottom of the page
📌 Pro Tip: Your landing page should be minimal, focused & free of distractions. No unnecessary links!
If you’re not a designer, no problem! Use these beginner-friendly tools:
✔️ Canva (for designing graphics & mockups)
✔️ Carrd (super simple, one-page website builder)
✔️ Wix / Squarespace (drag-and-drop website builders)
✔️ MailerLite / ConvertKit (for VA-friendly landing pages with email opt-ins)
📌 Pro Tip: If writing isn’t your strong suit, use AI tools like ChatGPT to generate headlines, benefit-driven copy, and call-to-action ideas
A strategic, well-designed landing page is a powerful client-magnet.
By following this guide, you’ll create a page that:
✔️ Looks professional & polished
✔️ Clearly communicates your value
✔️ Guides visitors to book a discovery call (without distractions!)
📲 Want More VA Marketing & Sales Tips?
Follow me on Instagram @digitalnomadlife.online for:
- Landing page & sales strategies for VAs
- Behind-the-scenes of a profitable VA biz
- Daily tips to grow your business & income
Let’s go! I’ll meet you there,
Katja x
